Geschrieben am: 20.07.2023 um 09:28 Uhr Zuletzt editiert am: 20.07.2023 um 09:29 Uhr
Niche marketing strategy is a focused approach that targets a specific segment of the market with unique needs and preferences. Rather than appealing to a broad audience, businesses concentrate their efforts on a narrow customer base, tailoring products, services, and marketing messages to meet their specialized requirements. By understanding the niche's distinct characteristics, challenges, and desires, companies can build stronger relationships with their customers and establish a competitive advantage. This approach allows businesses to stand out from larger competitors and fosters customer loyalty, as it offers personalized solutions that resonate deeply with the targeted audience.
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