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Geschrieben am: 05.12.2023 um 10:03 Uhr
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The success of your musical career is not going to appear by magic. Being a musician is not just writing songs, rehearsing with your band at the venue, giving concerts... That is the most beautiful part of this profession real plays. But success is not only achieved through music, there is prior work behind it that you will have to do or that others (if you have a good team behind you) will have to do.
It doesn't matter if last year you barely gave concerts, things can change and this year could be the best year for your band. But you will have to be willing to work if you want to achieve success. Changing your concept of a group, your music is your job.
Many bands, producers, musicians, etc. have worked very hard to achieve success. All of them have followed different strategies, each one has chosen the best way to do it, but they all have some essential steps in common.
FUNDAMENTAL STEPS TO ACHIEVE SUCCESS WITH YOUR GROUP
One of those steps is to be clear about the objectives you want to achieve as a band. At the beginning of each year write in a notebook, in Word or wherever you want, the goals you want to achieve.
Be realistic and set goals that you can achieve. Divide the long-term goals you have set out to achieve into short-term goals. This way you will be able to see the progress you are making.
You must have that objective list in view every day. When you already have your clear objectives, the next step is to prepare a good plan to achieve them. By having that action plan in view every day, you will see how you feel the need to meet objectives.
As you advance in your plan of attack, new ideas may arise that you can add. When the year ends, you will be surprised by all the goals you have achieved.
One of the most important things a group must do to achieve success is learn how to make a good music marketing plan.
As I mentioned before, you must change your concept of a group, your music is a product. And to sell it, a good marketing strategy is necessary, especially if your band is not known or you have just started.
Some groups record an album and that's it, there it remains for posterity, in its little cellophane box... Many musicians have stopped making physical albums, because only the most die-hard fans buy a CD, and they prefer to invest that money in a good marketing strategy musical.
If you don't have funds to invest, do your research, ask for help or learn how other bands have done it. A good marketing strategy is essential if you want to achieve success.
Another key to achieving success is organizing a good concert tour. Concerts are the best way to promote your band and your music.
If your band is just starting out, it is normal that at first you play for free and for a short time, but as you become known and have some experience, they will pay you for your performances.
Additionally, you can take advantage of the concerts to sell your merchandise (records, t-shirts, etc.). It doesn't matter if the concert is big or small, the important thing is that the people who are going to listen to you will tell others about your music.
Word of mouth works very well and is one of the best ways to get other gigs and new contacts. Who knows, talent scouts could be anywhere and one day discover you.
To achieve success it is essential that you have a website. Making a website today is very affordable and simple. To start, if you don't know about the subject, talk to someone who can help you.
If you more or less control the subject a little, the first thing you should do is buy the domain and hosting for your website. If you do not have knowledge of online sales, you should get down to business with the subject, ask for help from someone who can advise you or hire someone to do it.
Your website will be the central axis of the group, through it you will be able to make yourself known, sell your music, your merchandise, etc. Having a website for the group is one of the best ways to make yourself known. Nowadays, a group that does not have a website or social networks and does not adapt to new technologies will have a much more difficult time making itself known and achieving success.
Here we leave you some articles that can help you make your website or improve it:
The importance of a group's website
Keys to improving your group's website
The 5 most common mistakes of a group's website
Something that you cannot ignore and that can help you a lot on your path to success are bloggers, specialized websites and the press. Bloggers are always willing to promote good musicians and it's an easy way to get your music moving.
At the same time, music websites and specialized press can also help you make yourself known. In your email strategy, make it clear that the group is available for interviews as well as an email and contact phone number.
With a short interview you will show the public who you are, in addition to providing valuable information for all those looking for new artists.
Bloggers will charge you for the work they do, but keep in mind that what you are paying for is your promotion, for that blogger to tell people about you and get you new followers.
With the specialized press and website you can easily close an interview. The media and its appearance in them are a fundamental part for a music group to achieve success. We leave you these articles that will be very useful to you:
Learn how to contact the press
Download the Press Contacts template
Get a perfect Press Release for the press
You must keep in mind that music is not just a hobby, music is a business. And like any other type of business, music also earns income.
Those income that you obtain from concerts, from the sales of your album, merchandise, etc., should not stay in your safe deposit box. The smartest thing is to reinvest it.
Where to do it is a matter of analyzing your situation and needs. You can invest a little in advertising, in improving your equipment or invest it in a concert tour.
Some bands become obsessed with releasing an album in physical format, only to have it at home in its plastic box full of dust.
Nowadays a group doesn't need to release a physical album to be successful. There are many groups that obtain their benefits through the sale of their album on streaming.
But it is also true that there are bands that, in addition to releasing the album in digital format, make a limited number of copies for those fans who have previously requested it (either through the group's website or via email).
New technologies have meant that both society and industry have had to adapt. The music industry is also continually affected by new technologies, so if you want to dedicate yourself to music, you will have to learn to adapt and grow, evolve and keep up with these changes if you want to be successful.
I don't mean that you have to be aware all day of whether a new advance has come out, but I do mean that you have to be aware of the trends, tools, strategies, etc., which are essential to achieve success.
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